Until Google Sitemaps was released in the summer of 2005, optimizing a site for Google was a guessing game at best. A website's page might be deleted from the index, and the Webmaster had no idea why. Alternatively, a site's content could be scanned, but because of the peculiarities of the algorithm, the only pages that would rank well might be the "About Us" page, or the company's www.casitecenter.com press releases.
As webmasters we were at the whim of Googlebot, the seemingly arbitrary algorithmic kingmaker that could make or break a website overnight through shifts in search engine positioning. There was no way to communicate with Google about a website - either to understand what was wrong with it, or to tell Google when something had been updated.
That all changed about a year ago when Google released Sitemaps, but the program really became useful in February of 2006 when Google updated it with a couple new tools.
So, what exactly is the Google Sitemaps program, and how can you use it to improve the position of your website? Well, there are essentially two reasons to use Google Sitemaps:
1. Sitemaps provide you with a way to tell Google valuable information about your website.
2. You can use Sitemaps to learn what Google thinks about your website.
As webmasters we were at the whim of Googlebot, the seemingly arbitrary algorithmic kingmaker that could make or break a website overnight through shifts in search engine positioning. There was no way to communicate with Google about a website - either to understand what was wrong with it, or to tell Google when something had been updated.
That all changed about a year ago when Google released Sitemaps, but the program really became useful in February of 2006 when Google updated it with a couple new tools.
So, what exactly is the Google Sitemaps program, and how can you use it to improve the position of your website? Well, there are essentially two reasons to use Google Sitemaps:
1. Sitemaps provide you with a way to tell Google valuable information about your website.
2. You can use Sitemaps to learn what Google thinks about your website.
نوشته شده توسط casitecenter در شنبه بیست و دوم اردیبهشت 1386 ساعت 1:52 | لینک ثابت |
SEO With Google Sitemaps
What is a Google Sitemap?
A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google's mind - and it can tell you a lot about what Google thinks of your website!
What is a Google Sitemap?
A Google Sitemap is a very simple XML document that lists all the pages in your website, but the Google Sitemaps program is actually much more important than that. In fact, the Sitemaps program provides a little peek inside Google's mind - and it can tell you a lot about what Google thinks of your website!
نوشته شده توسط casitecenter در شنبه بیست و دوم اردیبهشت 1386 ساعت 1:51 | لینک ثابت |
Choosing the Right Keywords
Often times, people make the mistake of optimizing for very general keywords like used cars or online marketing. Although these terms get lots of traffïc, it is very unlikely that you will be able to rank highly for them. Then, even if you do, this type of traffïc produces very low conversion rates because they are not targeted prospects.
For example, if you are selling hiking backpacks, it would be much more beneficial for you to target the phrase 'hiking backpacks' rather than the extremely competitive keyword 'backpacks'. It would be even better to target the phrase 'camelbak commander'. This is a specific type of backpack and therefore will attract more buyers than searchers.
In fact, according to Jupiter Media Metrix, 28 percent of searchers will type a product name into a search engine. Nine percent type in a brand name and 5 percent type in company names.
The more targeted your keyword phrase, the more likely they are to buy. A person who types in 'backpacks' may be looking for school backpacks or snowboard backpacks. This lends to useless, un-targeted traffïc.
However, a person that searches for a specific brand of backpacks knows exactly what they want and they are much further along in the buying process.
Once you have determined the best possible keyword phrases to target, you must nöw optimize your page for those specific keywords.
Optimize Your Page for Targeted Keywords
There are many factors that will determine how your web pages rank. However, one of the most important ones is that of a good title. The title tag appears at the very top of the head section. The words in the title tag will appear in the clickable link on the search engine results page (SERP).
Your title tag should contain targeted keyword phrases that reflect the copy on the page. The most important keywords should appear near the beginning of the title tag, You must also keep in mind that this should be a compelling title that would attract searchers to want to know more.
Your title tag should focus on your primary keyword, but it should also deliver a message. Use your title to mention benefits, make an attention-grabbing statement, ask a compelling question, or anything else that would set you apart from all of the other pages competing against you. Your title should include the main keyword you are targeting on that page as well as entice visitors to clíck on your link.
Following the title tag are your Meta description and Meta keyword tags.
You have probably heard that meta tags are dead and for the most part that is true. However, you should still include them in your web site because they allow you to control the description of your listing in some of the search engines.
Your meta description can make the difference in someone clicking on your link or choosing your competitor.
The meta description tag should be used for marketing purposes, enticing people to clíck on your link as opposed to one of the other 9 search results.
Meta keywords tags are a different story. Google pays absolutely no attention to this tag: a result of spammers. As for the rest of the search engines, meta keywords may be taken into account, but they are still of very little importance.
I would advise that you use this tag for misspellings, technical acronyms and synonyms. Using this technique, you may be able to bring in some additional traffïc for people looking for related, but less popular keywords
Often times, people make the mistake of optimizing for very general keywords like used cars or online marketing. Although these terms get lots of traffïc, it is very unlikely that you will be able to rank highly for them. Then, even if you do, this type of traffïc produces very low conversion rates because they are not targeted prospects.
For example, if you are selling hiking backpacks, it would be much more beneficial for you to target the phrase 'hiking backpacks' rather than the extremely competitive keyword 'backpacks'. It would be even better to target the phrase 'camelbak commander'. This is a specific type of backpack and therefore will attract more buyers than searchers.
In fact, according to Jupiter Media Metrix, 28 percent of searchers will type a product name into a search engine. Nine percent type in a brand name and 5 percent type in company names.
The more targeted your keyword phrase, the more likely they are to buy. A person who types in 'backpacks' may be looking for school backpacks or snowboard backpacks. This lends to useless, un-targeted traffïc.
However, a person that searches for a specific brand of backpacks knows exactly what they want and they are much further along in the buying process.
Once you have determined the best possible keyword phrases to target, you must nöw optimize your page for those specific keywords.
Optimize Your Page for Targeted Keywords
There are many factors that will determine how your web pages rank. However, one of the most important ones is that of a good title. The title tag appears at the very top of the head section. The words in the title tag will appear in the clickable link on the search engine results page (SERP).
Your title tag should contain targeted keyword phrases that reflect the copy on the page. The most important keywords should appear near the beginning of the title tag, You must also keep in mind that this should be a compelling title that would attract searchers to want to know more.
Your title tag should focus on your primary keyword, but it should also deliver a message. Use your title to mention benefits, make an attention-grabbing statement, ask a compelling question, or anything else that would set you apart from all of the other pages competing against you. Your title should include the main keyword you are targeting on that page as well as entice visitors to clíck on your link.
Following the title tag are your Meta description and Meta keyword tags.
You have probably heard that meta tags are dead and for the most part that is true. However, you should still include them in your web site because they allow you to control the description of your listing in some of the search engines.
Your meta description can make the difference in someone clicking on your link or choosing your competitor.
The meta description tag should be used for marketing purposes, enticing people to clíck on your link as opposed to one of the other 9 search results.
Meta keywords tags are a different story. Google pays absolutely no attention to this tag: a result of spammers. As for the rest of the search engines, meta keywords may be taken into account, but they are still of very little importance.
I would advise that you use this tag for misspellings, technical acronyms and synonyms. Using this technique, you may be able to bring in some additional traffïc for people looking for related, but less popular keywords
نوشته شده توسط casitecenter در شنبه بیست و دوم اردیبهشت 1386 ساعت 1:50 | لینک ثابت |
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